Livid Jeans SS17 collection
Livid Jeans originated from a fabric and construction oriented perspective that aims to preserve traditions by building quality made products. Growing as a company may sometimes draw one in a different direction, but Livid Jeans always believed in creating a fundament where the ingredient defines the product. And, that is what defines their aesthetics as a brand and their collections as a whole. The Livid Jeans Spring Summer 2017 collection is not an exception. It is defining.
Spring Summer 2017 adheres to the Japanese finesse in fabric construction while maintaining the classic silhouettes of contemporary Scandinavian design. Livid’s range is built wide, where each model compliments the other while individually targeting a specific body shape and style.
It’s deep, cold and fearless, however it promotes a strong sense of unity as it’s easily combined. It works in a sedative way, opening up our minds and intuition. Even helps us articulate better. It reminds us of purple grapes and blueberries growing in the yard as our family and friends gather. On a beautiful night where the midnight blue stands out from the light white and cloudy skies. Conveying trust, truthfulness and stability.
It’s striking and expressive, yet comfortable and stabilizing. It promotes structure and support, where each individual element has a keen sense of duty and responsibility. It is earthly, contained and it reminds us of a comfortable home surrounded by the best food, wine and loyal companionship. It engulfs one in a feeling of calm and safety, promoting refuge from the chaos and stress from the world outside.
The clear white and strong black to the forest green is mellow and neutral, yet highly persistent. It is the colors of spring that restores us to a sense of wellbeing. It reminds us of the garden and being our neighbor’s good host. It’s a time to socialize and contribute to society. After a dark winter season of adversity it promotes growth and vitality.
The Livid Jeans Spring Summer 2017 collection color palette starts from a range of blue shades, all the way from the light and cloudy to the deep ink. Between the dark and dim a bright light color palette dominates, creating a neutral and cold temperature as well as moving through to the forest green along the white, black and grey. Produced in Norway & Portugal from quality materials from renowned mills in Japan, England and Portugal.
Coming soon at Livid Jeans