By Robin | March 10, 2017

Our Favorite Instagrammers – @wornoutglobal


Name: David & Kevin
Instagram Name: @wornoutglobal
Amount of followers: 1118
Age: Kevin: 28 & David 35
Residence: Kevin: Sidney & David: London
Occupation: Kevin: Campaign Engineer &  David: All things digital at Blackhorse Lane Ateliers.


Kevin Proctor

Hi, my name is Kevin Proctor. Born and raised in the Netherlands but lived in London for the past 4,5 years and now recently moved to Sydney. As a curious person I am always learning new things, so currently I am for example studying Japanese and C# programming to develop videogames. These are 2 of my other passions in life besides Raw Denim anyway, videogames and Japan(ese culture), so when I had the chance to start learning both Japanese and game development I had no doubts about starting.

My favourite spots in London are definitely Brixton Village and Brick Lane. Brixton Village is just a great cultural mix in terms of food and always buzzing. Brick Lane is perfect for a Sunday afternoon stroll with all its markets and great shops (like one of London’s denim stores Son of a Stag).


David Giusti

My name is David Giusti. I was born in Austin, Texas. I worked in Product Management for 10 years – which took me to San Francisco, Paris and London. I’ve recently left my career in tech to oversee Blackhorse Lane Ateliers’ digital business. I spend my nights thinking about my hobbies & passions, and how I am going to delve deeper into them. I love men’s fashion, so I think about garment designs.

Here are a few of my favorite places.. Menswear: Blackhorse Lane Ateliers or Rivet & Hide. Comics: Gosh! Comics. Board Games: Draughts Game Café. Stationary: Choosing Keeping. I grew up in Austin, TX, so I love Tex-Mex. Chuy’s Tex Mex is a life-long favourite. Order the #4 special, boom boom sauce, green chile rice, charo beans. Sort of covered above, but I’d say: board games, comics, fountain pens, cycling, running.

I am an avid board gamer, so I think about optimizing strategies. I also read lots of comics, so I think about my own stories.


Our Favorite Instagrammers - @wornoutglobal


  1. Why do you share your outfits? And why Instagram?

Kevin: I like to share my outfits because I think it is a great opportunity to connect with likeminded people and as I get inspired by others I like to try and inspire our followers as well. Instagram lends itself perfectly for sharing outfits due to the visual nature of this social medium and the high activity that happens on it. I do also feel that it is the social medium where most other denimheads hang around and that makes it already a lot more interesting than any of the others.

David: I moved to Paris in 2009 while knowing almost nobody. I ended up joining Instagram as a means of sharing my Parisian life with friends in America. I was already a menswear fanatic and an extrovert, so I ended up posting clothing pics amongst other things.


  1. What makes your Instagram feed so special? 

Kevin: I had to scroll through our account to identify this actually and one of the things I am pretty proud of is that our account is pretty blue!! Furthermore to this we have travelled quite a bit in our denim gear and that has resulted in taking our denims all over the world and having shot pictures in a lot of amazing spaces, like Hong Kong, Rome and Copenhagen for example. With me moving to Sydney I hope we’ll be able to diversify our account a little more with a mix of summer and winter pictures at the same time.

David: I think it’s the authenticity of our account. We’re not trying to become professional bloggers, we’re simply trying to build a denim community with likeminded individuals in London that hopefully would like to grab a beer and talk denim.


  1. Where does your inspiration come from?

Kevin: For me it’s mainly from other Instagrammers. Looking at their style, composition and locations I try and use this to improve my own pictures. In clothing style my main inspiration is probably Alex Jaspers of Scotch&Soda, who has a really distinct style and uses denim in various different cool ways.

David: I can’t really say to be honest. I follow many individuals, brands and designers, but can’t really point at any specific source of inspiration. Inventory Magazine definitely played a large role in “maturing” my style. I also used to live down the street from Self Edge and Unionmade, both of which were influential.


Our Favorite Instagrammers - @wornoutglobal


  1. Where does your love for denim come from? When did it start?

Kevin: For me it all started when one of my best friends who used to work for Men at Work in the Netherlands introduced me to the brand Blue Blood. We were already wearing jeans like G-star’s Elwood and Nudie Jeans, however it never felt like wearing raw denim until I bought my first pair of Blue Blood. Unfortunately I don’t have that pair anymore. The oldest pair I currently own is one of my favourites, my Eat Dust. It just has some really nice vintage fades and some amazing colours. They really have a green shade on them which I absolutely love.

David: I remember seeing a heavily distressed pair of jeans at Structure in the mall when I was a young teenager. I fell in love with jeans at that moment. I even sold jeans on the weekends while in Uni. My mind was blown when I learned that I could fade my own jeans with raw denim. I ran out and bought my first A.P.C.s.


  1. Your top 3 favorite (denim)brands?

Kevin: Eat Dust, mainly because of the colours and vintage fades I have been able to establish on my pair and also because it is the oldest pair of denim I own. Scotch&Soda, because of the eccentricity of the patterns they use in their shirts. It’s one of those brands where I am always able to find a few different outfits in the same store. They do amazing shirts, blazers and t-shirts for example, but also have a denim line called Amsterdams Blauw.

My final choice is going to be a bit different as I don’t actually own a denim of them, Oni. I make this my third choice as I absolutely love the fabric they use for their jeans. They always use very neppy fabrics which I really like. So this brand is definitely on my list to buy one day!


  1. Blackhorse Lane Ateliers: I love what we’re doing at B.L.A. We’ve studied the best Japanese and American labels, to try and build a better product. I think we’ve succeeded.
  2. Rogue Territory: First, they are making modernized interpretations of classic garments. I love denim, but don’t love the heritage / workwear look soo much. I love how modern RGT garments look! Second, their construction is above and beyond many brands in the industry.
  3. 3Sixteen: I love the fit on 3Sixteens, particularly the ST fit. I also love the mid-century modern aesthetic that runs throughout their products and design.


6.    What is your favourite accessory? 

Kevin: This is my Komono Wizard Wood watch with a natural tan leather watch strap from Wolfhill (@wolfhillbrand). The way this has evolved over time is just amazing and I’m really proud of the results so far.

David: For me, it’s my Teranishi Venture pack in black grid waxed canvas. I use it every day. The design is extremely well thought, and the construction is fantastic. Plus, it’s all black. I love the military / special ops look of the bag. Did I mention that the brand was a one-man operation for a long time?


Our Favorite Instagrammers - @wornoutglobal


 7.    What items do you wear the most at the moment?  

Kevin: My jeans always follow a certain path in life on my legs. I start off wearing them as my office jeans and then when they have faded a bit too much I start using them as my cycling jeans on my daily commute to work. So at the moment I am mostly wearing my 14oz Edwin ED-55 Red Listed denim as my normal day-to-day pair of jeans. And my Steel Feather SF0121, with which I have entered the Denim World Championships, are currently my cycling jeans.

Next to this I wear my Komono Wizard Wood watch with a natural tan leather watch strap from Wolfhill almost every day and I have matching leather bracelets with my girlfriend from Swedish brand Nezumi.


  • I’m currently wearing my RGT western shirts (black and neppy indigo) as much as possible. These are the best western shirts on the market.
  • I wear my Apolis indigo wool blazer a lot recently. A well-cut wool blazer dyed with indigo? Yes please!
  • Currently I am wearing a pair of Blackhorse Lane Ateliers NW3 jean in neppy organic denim. I’m really excited to see how this denim fades as it’s quite unique.
  • I’m really into my Alden X Shop Lost & Found Silksport Indy boots. I love the fit, the quality, and the petrol-colored leather is gorgeous.


  1. What is your favorite shop? And what is your favorite webstore? 

Kevin: My favorite store in London is definitely Rivet & Hide in Fitsrovia. The guys there, Danny and Junior, know absolutely everything about denim and all other goods they sell. The products they sell are of very high quality and they have a lot of very rare brands difficult to find in the UK and even Europe. Besides this, every time you go there you are treated so well. The atmosphere in the store is unique and really amazing.

Another one of my favorite stores is Tenue de Nimes in Amsterdam. This is one of the first denim focussed shops I have ever visited so it is therefore quite a special place to me. They have so much choice and such great products it is always a treat visiting Tenue de Nimes.

Online store I find really difficult as I do shop quite a bit online but not for my proper stuff, like my denims, shoes etc. If I am going to spend quite a bit on quality products I want to see, feel, smell and try them before I buy them. Things like t-shirts and shirts I do buy regularly online, but I don’t have 1 favorite online store that stands out for this to be honest.


My favorite physical shop is Rivet & Hide. I often go into a brick & mortar shop and see one or so things I want. At R&H, my head starts spinning because there’s soo much great product I want to own.

My favorite online shop is Snake Oil Provisions. I don’t shop that often online, but I LOVE Ben Neuhaus’ online presence. I discovered his shop on Instagram, but really enjoy his YouTube videos. What a great salesman!


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  1. Do you care about the production process?

Kevin: In the beginning of my denimhead life I didn’t really as it was all about the jeans looking cool and getting as hard fades as possible. The more I get into it and learn about different ways of producing denim and jeans etc the more interested I get about this part as well. I do have to say it is something I have only recently been reading about, but one of the things that has always attracted me is the smaller brands that are not mass-produced. 3 out of the 4 brands I have recently bought are from either individuals or small brands creating and making jeans; Eat Dust, Bybeatle & Steel Feather. I like supporting these smaller brands as you can feel the passion that was put into them while you wear them and because these smaller brands are able to interact with you as a wearer a lot better (this is where Instagram comes in handy again) than the bigger brands. And I’m not saying the bigger brands don’t put passion in making their jeans at all, it just feels different.

David: 100%! In the past few years I’ve taken a few short courses at Central Saint Martins as I wanted to learn about fashion design and running a fashion business. I’m learning heaps working at B.L.A. You can come by our atelier to purchase a pair of jeans while seeing them made — from a roll of selvedge to a finished jean under one roof.


  1. What are your dreams for the future?

Kevin: Well one of my dreams was moving to and living in Australia, so moving to Sydney has already made one of my dreams come true. I’d one day like to develop my own small videogame, so hopefully in a few years with some more experience in programming I might be able to achieve that.

David: I’m just starting my dream job to be honest. I’ve wanted for many years to work in fashion, and more specifically denim. I’ve just started that journey.


Our Favorite Instagrammers - @wornoutglobal

Our Favorite Instagrammers - @wornoutglobal