By Robin | September 08, 2017

Our Favorite Instagrammers – @thedenimmind

Name: Mathieu Peladan
Instagram Name: @thedenimmind
Amount of followers: 4551
Age: 29
Residence: Melbourne

I’m a French guy and I was born in 1988 in a city called Nîmes, France (maybe that’s the reason, why my passion for denim is so strong). I have lived in Melbourne (Australia) since one and a half year now and this is a very cool city!

Since 2000, I have been riding BMX, which takes up most of my days. I have been working in a bike store for the last 10 years, but now I am about to broaden my horizons and I have started working for a denim brand.

I have a huge interest in old cars and when I used to live in France, I owned an old BMW e21 323i from 1979. This car is the first ever BMW 3er with a 4 speed gearbox, BBS Malhe Rims and 143 HP

I love Japanese Food, so you can often find me hanging around at Hinoki and in the wabisabi saloon on Smith street and in another one Called Kuu in the South of Melbourne.




  1. Why do you share your outfits? And why Instagram?

I already had an account under my name. When I started posting more things about denim and outfits, I decided to create a new account especially for posting about fashion and my passion for denim. Instagram is amazing because you always find new people and it’s pretty cool to meet people who share the same interest.


  1. What makes your Instagram feed so special?

I always post my photos in the same order. I start with posting a picture with a white background. Then I post a close-up detail photo from for example, a selvedge ID. After I’ve posted these photos I place a picture about my looks, a pair of shoes or something more spontaneous.

My girlfriend take all the pictures concerning my looks, so she is very helpful!


  1. Where does your inspiration come from?

My inspiration comes from everything  I see in the streets. Melbourne is big and there are a lot of different people and second hand stores. I love watching video clips from all over the world and, of course, movies. Instagram is full of good styles and underground photographers! It’s very cool.




  1. Where does your love for denim come from? When did it start?

When I was 20 year old I bought my first pair of Edwin selvedge jeans in a store called Giselle in Nîmes, France. I think that’s where my passion for denim started. I’ve always been interested in jeans but my passion for Japanese denim grew stronger after I had visited Tenue de Nimes in Amsterdam 4 years ago. During this visit I bought my first Japanese made denim, a Big John M106D.


  1. Your top 3 favorite (denim)brands?

It’s very hard to choose, but these are my three favorites;

  1. Radiall – I discovered this brand at the Godspeed store and it became my favorite brand for sure! Everything they do is just sick! I own a pair of 235Z and it became my favorite pair of jeans. I am looking forward to get more stuff from this brand.
  2. Fullcount – It’s one of the most important Japanese brands to me and they were the first who started using Zimbabwean cotton. All the Fullcount products that I have are of high-quality, have a good fit and are so comfy.
  3. Oni Denim – Because I really love my 575SW. The Kabuki selvedge and the natural indigo make this pair really special!

Samurai and Rats also belong to my favorite brands.


6.    What is your favorite accessory?

To be honest, the only accessory I have got is a little wallet from Momotaro… so, this is my favorite accessory!




 7.    Which items do you wear most at the moment?

My Flathead 3009 pioneer series. I love the fit and it is still pretty new and dark. The signs of wear starting to appear day by day.


  1. What is your favorite shop? And what is your favorite webstore?

My favorite store is for sure Godspeed in Melbourne because Marty is always friendly. I really like hanging around there!

Online, I use to shop at Denimio, Okayama Denim and BIG. Every now and then I like shopping online, just because it is easy.




  1. Do you care about the production process?

Yes of course, I want to know everything about my purchases. Where it’s made and how it’s made. It’s very important for me and I try to find out everything about a product before I buy it. Fashion is a big source of pollution, so I try to buy fewer things and things that will last longer.


  1. What are your dreams for the future?

Living in Japan with my girlfriend, creating a brand and opening a store will be the ultimate plan. We will do everything to make this happen and if it won’t happen within 30 years, I will probably buy myself a house in Bali J.