Journal Projects at Kickstarter
Journal Projects, a Singaporean denim brand that is providing the opportunity to customize a pair of jeans, released their second project on Kickstarter. After a successfully launched and funded ‘custom jeans’ campaign in the summer of 2017, they recently released the ‘custom jacket program’. By offering multiple designs, fabrics and hardware options, you can become the designer of your own garments.
In December 2016, Journal Projects sold their first pair of jeans at a Christmas pop-up store in Singapore. It was made of a 12.5 oz. rope-dyed selvedge stretch fabric to beat the hot and humid weather, and to provide comfort. Furthermore, it featured flat-felled seams and a simple branded natural veg-tan leather patch that will evolve beautifully over time.
After a few months, some of Journal Projects’ early customers started to ask if there was an opportunity to do some customizations on their jeans. Additional riveting, waistband extensions, side-adjusters, and trouser-cut pockets are just a few examples of what they wanted to adjust. Those questions sparked the idea to offer a pair of jeans that can be custom-designed from the start.
In the summer of 2017, Journal Projects successfully funded a campaign on Kickstarter in which they introduced their custom-designed jeans. They raised about €8000, and learnt a great deal about their customers, the limitations, and the strengths. From there, they have been consistently working on improving their product designs, additional options, and the customization process. The development of Journal Projects leads to well-made pairs of jeans, and from now onwards, well-made custom-designed denim jackets.
With the latest Kickstarter campaign, Journal Projects releases the ‘custom jacket program’, giving their customers the opportunity to design their own well-made custom jacket from scratch. The program, only existing of four steps, is guiding you through the basic principles of designing, and will eventually lead to the denim jacket you have been dreaming of. In four steps, you need to determine the type of fabric, the design of the jacket, the hardware and threads, and, of course, the sizing. By offering many options regarding fabrics, details, and designs, each custom-made jacket is surely highly limited.
Once you went successfully through all four steps, your order will be checked by the guys of Journal Projects. When everything is good to go, it will be sent over to a small artisanal workshop in Indonesia. This specific workshop has been a close and reliable partner of Journal Projects from the start. Every detail, from the stitches to the seams, are well-calculated in order to produce a jacket that is expertly constructed from high-quality materials.
The custom jackets are available starting from only $130 (€115) for early birds. So, head over to Kickstarter and become the designer of your own jacket!