The Neighbourhood x Edwin Jeans ‘Made in Japan’ Fading Contest
Arnhem-based store ‘Neighbourhood’ have teamed up with Edwin Jeans in order to present an amazing fading contest. The two have selected the ‘Made in Japan’ Regular Tapered jean (derived from the ever popular Edwin ED-55 fit), which will be offered for a special contest price via Neighbourhood. Starting from March 16th, contestants will wear the same pair of jeans for 12 months in a row, all the while attempting to create the best fades! This promises to be a super fun contest with some great results, so if you want to be involved, read on!
Neighbourhood Arnhem was established by our good friend Pim Wiggers in March 2017 and was built on years of experience in retail. Pim learned the ropes at one of the most prestigious denim stores in the Netherlands – ‘The Globe’ – but once the store closed its doors, he decided to try and fill the void that was left. Pim translated the important values and retail strategies to today’s market and he started Neighbourhood just across the street from the former denim temple. When we asked Pim to describe Neighbourhood in a few sentences, he answered with the following:
“The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them.”
With a collection built on quality, purpose and style, with fantastic brands like Nigel Cabourn, Filson, and Tenue. as the foundation for each season, Pim has masterfully positioned Neighbourhood into one of the top stores in the Netherlands. As you would expect, visiting Neighbourhood is a great experience, with attention and professional advice for each of their customers from their highly trained staff (mostly the boss himself).
The idea of a fading contest was born from an informal discussion between Robin Denim and Neighbourhood. We all know that 2020 was a challenging year, especially for small and independent businesses. Stores like Neighbourhood are the bread and butter of our denim culture, so it’s super important that we support them, now more than ever. So what better way to do that than through a fun fading contest? We’re hoping this will bring not only engagement with this great store, but also some positivity, optimism and a few laughs along the way. We all know that we need them right now!
The contest is being kept as simple as possible, with only two main goals: heaps of fun and cool fades! The contest will last for 12 months, starting on March 16th 2021. During the ensuing 12 months, all participants will wear the same pair of jeans trying to create ‘better’ fades than the other contestants. We did mention there’s a healthy amount of denim competition, right? On Instagram, all participants are encouraged to post their journey using #neighbourhoodcontest, allowing us to witness the true potential of these pair of jeans and see what the contestants have been up to along the way. And the winner? The winner will get eternal fame in the denim community, plus a pair of jeans at the expense of Edwin Jeans.
Some well known denimheads have already given their consent to getting involved with the contest including @jasonvanpul, @bvo_66, @koenkuik & @appiedenim. We reached out to Koen to see why he decided to join the contest;
‘I decided to join the contest for two reasons. First and foremost, because I want to help independent and unique stores from my own neighborhood! The second reason is the beautiful pair of jeans from Edwin. I can’t wait to wear them in! The Regular Tapered Nihon Menpu Rainbow Selvedge looks fantastic and comes at a really good price point. I hope many other guys (and girls) decide to join in, because the more denimheads, the merrier!’
So, who else can join? Well that’s the good news – anyone! And even better than that, Neighbourhood is giving a 10% discount on the contest jeans (which normally never goes into sale) to anyone who enters the contest. So, if you want to get involved, head over to the Neighbourhood webstore, select your size and enter the code ‘neighbourhoodcontest’ to secure a spot for yourself. It’s as simple as that!
Neighbourhood and Edwin have selected the 13.5 oz. Regular Tapered jeans made from Nihon Menpu ‘Rainbow Selvedge’ denim. Based on the popular ED-55 jeans which is one of the reasons for Pim’s love of denim, it provides a high quality contemporary jean and great value for money.
The jean offers a relaxed top block with room from the waist down to the knee, then a clean taper from the knee to ankle. This is a versatile and contemporary fit which caters for a variety of styles, being slim enough for the modern-day Denimhead but relaxed enough for a workwear style. The jeans are completely made in Japan and feature all the signature details you would expect from Edwin including the iconic back pocket arcuates, leather patch, branded rivets, chain stitched hems and rainbow selvedge.
The premium selvedge denim is exclusively woven by Nihon Menpu, one of the most sought-after mills in Japan, and comes at a weight of 13.5 oz. The 100% cotton fabric is sanforized in order to reduce shrinkage and offers great fading potential, making them the ideal candidate for the Neighbourhood x Edwin contest.
- Regular Tapered
- Mid rise
- 13.5 oz denim from Nihon Menpu, Japan
- Rainbow Selvedge
- Sanforized fabric
- 100% Cotton
- Button Fly
- Vegetable tanned leather patch
- Made in Japan
So, if that’s enough to make you want to get your fade on and participate in what promises to be a great contest, the Neighbourhood x Edwin Jeans Fading Contest jeans are available here. Enter the code ‘neighbourhoodcontest’ at checkout which will give you 10% discount on your purchase. We’re really looking forward to the start of the contest on March 16th and seeing what fellow denim heads come up with! Remember to follow along on Instagram via @neighbourhoodarnhem and the hashtag #neighbourhoodcontest to get your fade fix.