By Robin | May 30, 2017

Wear & Tear Contest – Jason, month’2


Jason van Pul

Instagram Name: @jasonvanpul
Age: 34
Residence: Middelburg
Occupation: Marketing guy


1. Tell us, who are you? What are your hobbies, passions in life, and what do you like about your job? What’s your clothing style?

My name is Jason and I live with my wife and son Dean in Middelburg. Soon there will be a new addition to the family. A little girl is on her way! I work at an advertising agency. One of the best things about it is that I get to wear denim every day of the week. In the past four years, I have become really passionate about denim. More specifically dry denim. I love the crispy feel of a fresh pair of unwashed denim and how it softens with the wear. The process of breaking in a pair of jeans is very fascinating and addictive. Denim has become a way of life. I enjoy learning more about it and understanding how it’s produced and constructed. Especially the artisanal side of it appeals to me.


2. Why are you participating in the contest?

My first serious break-in attempt was a Nudie and it’s now my favorite pair. I love that they start out raw, but nothing beats a well worn-in jeans. Nudie Jeans is a very admirable brand. I love the whole philosophy behind it. Especially their sustainable approach of producing denim, and their sense of humor. Last year I was invited to a party at the Nudie Jeans showroom in Amsterdam while the whole team from Sweden was there. We spent a great part of the evening playing table tennis. So, to be asked to participate in a Wear & Tear contest involving Nudie Jeans, and to be invited back to the showroom a year later is just something I couldn’t let pass. I have always wanted to do something like this by way of a challenge or a contest. So now the game is on! And judging by the other contestants, it’s going to be a tough one.


3. What are your expectations of the Wear & Tear contest? Will you win?

I think the Wear & Tear contest is going to be lots of fun. It’s not going to be easy to get to 350 days of effective wear in one year, but I’m going to give it my best shot. I sit at a desk a lot, so I’m not really a fast fader. That might prove to be a disadvantage. Although I really like to win, I don’t think I will. Just take a look at the IG accounts of some of the others. They seem to be eating denim for breakfast. All I can say is let the best man win and let us enjoy ourselves along the way.


The evolution of Jason’s Nudie Jeans Grim Tim from month to month…





Wear & Tear Contest – Jason, month'2